Evaluation follow-up of project on new household IT and electricity savings in households, FEEDBACK

Interviews with 22 families participating in the electricity company NOE’s part of the big FEEDBACK project (338-020), showed that a weekly text or e-mail message, stating the actual energy consumption, makes consumers consider their habits. The weekly message focuses on electricity consumption and gives consumers a sense of control. For some, it directly incites more energy-conscious habits. Thus, direct communication from the electricity company must be considered a more effective behavioural adjustment tool than e.g. advisory services on websites, which are considered more difficult communication channels.