Challenges, when buying heatpumps to existing single family homes

Reduced electricity prices, because of the removal of the PSO tarif, will make water based heat pumps more profitable in the future. This makes it important to identify, if there are other barriers in the purchase phase to be handled.

This project will make a survey among 300 owners of existing single family houses, who have asked for a quote for a water based heat pump. Was it difficult or easy for the customers to decide, which brand and heat pump solution was the most suitable to their house, family needs and economy? Which were the major challenges, if any. Very often, the customers do not have money for the top model and must reduce ambitions and choose something else. How often was this the reality for the customers. Was it easy or difficulty to create an overview of the different options and the impact of different decisions on the energy bill, operational costs and comfort. What is pro and cons of different solutions. Is it only few customers, who experience serious challenges in the purchase phase, or are such challenges more widespread. The survey will also ask, if the family did buy a heat pump or still remain in a clarifying phase or maybe did choose another heat supply.

The project will make recommendations on how to make it easier for the customers to buy or rent a heat pump - in quote giving and direct communication with customers, etc.