Årsagerne bag successfulde energibespareforløb i erhvervene

Energy efficiency is not exclusively determined by economic decisions but depends to a large extent on the existing company culture, and on the engagement of firm internal key actors and their interaction within the organisation. Furthermore, the findings underline the paramount importance of external actors to trigger energy related activity in SME and to foster a lasting implementation of efficiency measures, which points at promising domains for policy intervention. Concerning the external support, the empirical analyses indicate the need for differentiated ranges of instruments which provide fosterig inputs during the whole process from the initiation to the final realisation and continuation of activities. Covering distinct features of the observed realisation processes, four different types of succesful firms are identified, serving as a segmentation of SME target groups and related specific policy mixes. From the case study results, an innovative and dynamic policy philosophy was developed which foucuses on the support of energy related organisational learning in SME and on formation of energy service networks. Opportunities for energy policy programmes are indicated showing how to stimulate the SME's demand for energy services as a core element of transformation strategies for economically and ecologically sound energy service markets. Concrete recommendations are made concerning the design and management of policy programmes with emphasis on social marketing strategies and the cooperation of energy policy and service market actors